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MARKETING VS ADVERTISING

What is the difference between an advertising agency and marketing agency?
A marketing agency takes care of all the elements included in the marketing mix which are:
- The development of products or the definition of services;  
- Pricing strategy; 
- How the product or service will be delivered to customers; 
- Promotional strategies (including sales, promotions, advertising and communications)

An advertising agency is primarily focus on the communication aspect of the marketing mix. Thus, the primary purpose of advertising agencies is to assist customers with:
- Message composition,
- The choice of medium,
- Advertising purchasing strategy, 
- Ads placement and frequency,
- Promotions development,
- Development of brand awareness, etc..

If you have any questions or if you want to talk to us about your projects, do not hesitate to contact us.

Stéphane Elmaleh-Riel, B.Ed., MBA
Marketing consultant