Principio Marketing

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testimonials

Mr. Elmaleh Riel worked with "CARREFOUR PERFECTIONNEMENT POLYTECHNIQUE MONTRÉAL", as a business development agent. He was responsible for promoting customized training programs and develop partnerships with new clients in the public and private sectors that employ a significant contingent of engineers, technologists and technical managers. During his tenure, Mr. Elmaleh Riel has demonstrated professionalism and diligence. He has led projects with precision and skill. He showed great initiative and he made some interesting proposals to improve our business processes. His work has proved useful for increasing our training activities.

Diane Ratel, Agente de développement
Carrefour perfectionnement Polytechnique Montréal

M. Elmaleh-Riel a travaillé pour le compte du Groupe Financier Hayes (entreprise immobilière faisant des acquisitions aux États-Unis):
- Il a créé une unité d'affaires incluant le développement de la stratégie d'affaires, le site Internet et la création de l'identité corporative;
- Il a contribué à identifier des marchés potentiels pour l'investissement;
- Il a contribué au développement de prospectus d'investisseurs qui ont aidé à financer deux acquisitions totalisant 359 unités de condominium pour un montant de 22 millions de dollars américains.

À la lumière de ces réalisations, je n'hésiterais aucunement à vous recommander Stéphan pour la croissance de votre entreprise peu importe votre secteur d'activité.

Edward Hayes, Président
Groupe financier Hayes et TempBridge

Defining your pricing strategy

Summary: 

One of the most difficult variables to define in your marketing strategy is the price. At what price should you sell your products or services? Should you define your prices on your costs? On what the competition is selling? Reduce your prices to get market share?  Should you reduce your prices, is it easy to go back up later? What impact does my payment options have on my costs? Do I charge all at once or in several stages?

Here are some of the questions for which we will provide answers during this training.

Objectives:
In this course you will learn:
- Classical pricing models;
- How to position yourself in the market with a winning pricing strategy;
- How to structure your pricing if you sell large amounts;
- What are the payment options?
- if there is an advantage to having a quick payment, and can you offer incentive to promote it?
- if you collect payment before rendering the service.

Participants
Professionals, self-employed and small business owners.

All our training can be tailored to your specific needs

If our regular training does not fit your corporate needs, we can adapt our offering to meet your objectives or elaborate a personalized training plan. Do not hesitate to contact us to let us know about your specific requirements.